6月19日晚上，1991cc金沙在国际班教室进行了第二届跨境数字营销项目总结汇报会，学生用英文汇报了为期1个多月进行的跨境数字营销项目成果，该项目的指导教师是来自美国苏必利尔湖州立大学的Ralf Wilhelms教授。
该项目是金沙官网和美国苏必利尔湖州立大学Lukenda1991cc金沙之间国际化合作的阶段性成果，美国苏必利尔湖州立大学给予了部分资金支持。这种国际化的合作方式为学生职业规划和就业提供了全新的载体和方向。
通过此次项目，学生习得了营销专家和商务人士所需具备的基本要素。数字营销项目全面考察了学生在社交媒体、移动营销和在线分析方面的技巧和策略，旨在充分利用互联网实现获取、转换和保留网上客户的商业目标。
数字营销项目通过学生实际操作使学习更进一步。学生需要建立账户、运行项目、评估结果、调整战略，以此保证学习的有效性和针对性。学生利用资金来运作项目，通过目标实现度来判断其项目运营成效。这种积极主动、具有前瞻性的方式使得学生能够掌握现实技能，提高公司经营收入。
学生需要将关键分析和顾客浏览行为融入到网络营销中，通过社交媒体、移动客户端和新兴的促销技术来提高点击率，同时，利用网站分析服务来跟踪和衡量在线营销活动。
Ralf教授指出，看到学生掌握新的技能，运用数据分析来指导市场推广活动，是非常棒的一次体验。他为顺利通过该项目的每一位同学感到自豪和骄傲，并表示这些学生必将成为该领域各企业的一笔无形资产。
Students at Shaoxing University completedtheseconddigital marketingcertificate program offered in the Zhejiang Province. Students learned theessential for all marketing professionals and business people. The DigitalMarketing Certificate Program is designed to provide the students with acomprehensive examination of tactics and strategies across social media, Mobilemarketing and Online analytics aimed at fully leveraging the Internet forachieving business goals such as acquiring, converting, and retaining onlinecustomers.
The digital marketing certificate programtook the learning a step further by providing hands on experience for thestudents. Students were required to establish accounts, run live marketingprojects, evaluating results and realigning strategies to maintain goal focus.Students received money to run the campaigns and were evaluated on the campaignresults in relations to the objectives. This proactive approach allows studentsto inquire and develop real world skills leveraged to revenue growth forcompanies.
The students were guided by Professor Dr.Ralf Wilhelms for Lake Superior State University in Michigan US during theprogram. “It was fantastic to see the students develop new skill sets andapplied data analytics to direct marketing efforts and communications. I amvery proud of our certificate holders and I am sure that they will be an assetto any company in the region.”
The program was made available through theinternational corporation between Shaoxing University School for Business andManagement and Lake Superior State University – Lukenda School of Business. Thecollaboration demonstrates the modern way of preparing our students for careerin the future.
After the students received funding fortheir project they had to integrate key analytics and consumer browsingbehavior into their online marketing efforts and generate more traffic tocompanies’ websites by applying social media, mobile and emerging technologiesto promotions. Students learned to track and measure the online marketingcampaigns using website analytical services.
（供稿：胡莹）
